Category : blog
Mastering the Art of Sales Psychology

Credit to: http://imsuccesscenter.com/master-the-art-of-sales-psychology-to-close-more-deals/?wbrk_title=Sales+Psychology%3A+Becoming+the+Master

Whether you’re an established business, or a brand new startup looking to build your clientele, psychology can help you close more deals. Sales psychology is a powerful tool that you can use to land more sales and get noticed by customers and clients. Keep in mind that everyone is different, and anyone that tells you that you can sell anything with just a few psychological tricks is false, demeaning to customers, and probably a sales pitch in and of itself.

Above all, the most important rule out of any others listed in this article is to believe in your product. If you aren’t convinced, your client won’t be. Belief translates confidence, and confidence translates to sales. It sounds like a Pinterest-worthy buzzword, but belief is a powerful sales psychology tool that can make your job easier. If you don’t believe in it, don’t try to sell it. Customers can smell disinterest from a mile away.

Make it Worth Their Money

Customers like good value. In today’s economic climate, people are more comfortable spending money if you make them feel like what you’re given them is worth their money. But what is value? It’s such a nebulous, subjective word, isn’t it? Since it’s been so overused, it can be hard to define value, and even harder to implement it. It’s not just packing the most product into the smallest possible price—it’s about the customer. Making the customer feel like their dollars actually bought something useful is key to closing more sales, and that’s a purely individual endeavor. You need to be able to see the value in what you’re selling, and in turn translate that value to your customers, letting them buy with confidence.

Social media is king in this digital age. The internet has made it faster, simpler, yet significantly harder to get your product noticed. Being fluent in social media really can change the sales outlook for a company. However, don’t just use social media to promote your product—use it to share customer’s experiences. Testimonials are critical to landing a deal with certain new customers, and they want to see that others have not only used, but gotten their money’s worth out of your product. Using social media effectively to get to know your customers makes them feel special, like they aren’t just a sale to you or your company. It’s also helpful to you! It’s easier to offer someone targeted products if you know their tastes and personalities.

Have a Brand Customer’s Can Identify With

One of the best ways to get ahead is by having a strong brand. If a customer feels that they identify with a brand, they are more likely to stick with that company and do more business with them. The key to a brand is to identify your target audience and stick with it. Make sure you can sell to a demographic before you try to sell to everyone. Are you selling a webinar series that would be great for college students and fifty-somethings looking to get out of the rat race? Can you sell to kids and grownups alike? Why should you? Building relationships within your demographic will pay off big time as word-of-mouth spreads. Making customers feel like you understand them and their values is critical to better performance.

Embrace labels as part of your branding efforts. Companies do it all the time, and that’s because it works. Don’t be afraid to get specific. This product is for athletes, nerds, geeks, preps, etc. Is your brand targeted to young professionals? Get to know them. If you are in your own demographic, well then what are your values? How do you identify? Use these powerful social identifiers to land sales and customers.

How are you different from everyone else? Separating yourself from the crowd isn’t just difficult, it can seem downright impossible sometimes, especially when every company has a Facebook, a Twitter, a blog. Getting noticed means that you have to think of something that does set you apart from the competition. Maybe it’s your brand’s aesthetic. Maybe it’s your commitment to using environmentally-sustainable ingredients and materials. Maybe it’s that you take care to remember clients and customers.

Let Mystery Advertise for You

Mystery and speculation are a rarely-used trick that can have big implications. What happens whenever a new viral video blows up on Youtube? Everyone asks what it is about that video that’s so special. Think of Casey Neistat’s daily vlog—everyone wants to know what camera he uses. How has be become so successful? How does one do what he does every day? Use mystery to your advantage. If no one knows what you’re doing or how to do it, speculation will become your greatest advertisement and get you all the free publicity you could ever ask for, sometimes more than paying for it.

You Scratch Their Back, They’ll Scratch Yours

Master the powerful sales tool that is reciprocity. Basically, if you scratch a client’s back, they’ll scratch yours. If you give someone a free sample, buy someone lunch, or do them a favor, they’ll feel more obligated to buy something. This can be a driving factor behind sales, but don’t give things away expecting a return every time. Sometimes it doesn’t work out. In fact, you’re better off just giving things away because you like them or you genuinely think that it will be useful.

Don’t give too many options, either. Too many options can make people freeze up and make it difficult for them to make a decision at all, something called “action paralysis.” This paralysis can be devastating to your sales. The buzzword solution for this problem right now is “curation,” meaning that each client or customer gets a selection of products and services tailored directly to them.

 

curation

 

 

It’s also important to give prospects a way out. Sometimes, people will listen to your pitch or check out your product out of a sense of obligation, but aren’t actually interested in buying. Don’t corner clients and customers like wolves in the forest, but remember to treat them like you would like to be treated. If you’re running an Ecommerce site, give customers the option to opt out throughout the checkout process. Gauge a customer’s mood and demeanor throughout your interaction.

Final Word

Sales can be a tiring, difficult job, but using these sales psychology tricks will help you gain ground and get results. Remember that at the end of the day, you’re not some sales shark out to get that last dollar, but an entrepreneur trying to curate a connection with a loyal clientele that will come back to you time and again for their needs. Customers are smart, and if you use these techniques, make sure you’re using them correctly and for the right reasons.

Lastly, let me know your thoughts and what other tips for sales psychology that has helped you. Leave a comment below and I look forward to hearing from you.

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49 Tips for Building Your Brand using Live Video Streaming

Credit to: http://www.reelnreel.com/49-tips-for-building-your-brand-using-live-video-streaming/

Live Video Streaming

Video is an important part of digital marketing strategy. It is not very expensive to produce professional footage and distribute it. Live video streaming is also becoming a power tool for brands to market themselves online and to expand their brand reach. 1. Brands that are considering live streaming should have a strategic plan that […]

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Top 25 Inbound Articles – Week of 10/14/16

Credit to: http://upcity.com/blog/top-25-inbound-articles-week-of-101416/

tima_oct14_2This week’s roundup includes tips to boost your website Conversion rate, improve the productivity of your blog posts, and test the Mobile readiness of your website.

Learn how to automate your Email Marketing campaigns, and leverage Social Media as a marketing tool for your business. We’ve covered all of this news and, much more, below!

 Content Marketing:

  • Joshua Nite’s blog presents the characteristics of top performing B2B Content Marketers along with practical steps to enhance your business.
  • Sarah Mitchell’s blog presents the merits of Content Marketing and highlights how strategy and quality are the biggest factors for success in this field.
  • Learn how to improve the productivity and results of your blog posts, and take full advantage of what you have written from Erik Emanuelli’s blog.
  • Julie Gauthier highlights how techniques such as amplifying Organic Content and using predictive insights can extend the life of your Content.
  • Amy Cowen discusses the common characteristics of Content that makes it shareable and helps drive engagement.

Conversion Optimization:

  • Mike Madden’s presents whitespace directional cues and line-of-sight directional cues to produce aesthetically pleasing high Converting pages.
  • Learn how to boost the Conversion rate of your website by fine-tuning your microcopy from Khalid Saleh’s blog.
  • Julia Payne highlights the most common B2B lead generation mistakes made by businesses and offers guidance to avoid them.

Email Marketing:

  • Steve Olenski highlights how segmenting your Email list, using text Emails, and testing your timing can automate your Email Marketing campaigns.
  • Liz Willits presents the Email Marketing trends that help create a Halloween Email campaign.
  • Learn what is DMARC, and how it can protect your brand from Email fraud from Bettina Specht’s blog.
  • Tori Tsu offers tips to plan and create your Halloween Email Marketing campaign.
  • Chadwick Cannon discusses how using segmentation tools, and including a clear call-to-action in your Emails can enhance your Email Marketing efforts.

Local Optimization:

  • Eugene Farber’s blog presents Local Link Building strategies to help small businesses rank well in Local Search.

Mobile Optimization:

  • Christine Austin’s blog offers guidance to improve your Mobile Site, and optimize it from a Mobile SEO standpoint.
  • Learn how to test the Mobile readiness of your website from Nicole Van Zanten’s blog.
  • Clement Lim provides great tips on Lead Generation for Small Businesses.

Search Engine Optimization:

  • Simone Watson offers tips to stay updated with the latest SEO trends and strategies, and improve your SEO efforts.
  • Learn how an online event calendar can influence SEO and optimize your search rankings from Krystal Putman-Garcia’s blog.
  • Follow the tips from John Jantsch to boost your search rankings using Social Media.
  • Sue Reynolds highlights the need to avoid the same title tag across multiple pages, and reduce the page load time in order to rank your existing content better.
  • Inessa Bokhan discusses how Google’s Possum and Penguin 4.0 updates may have impacted your website and offers guidance to deal with the impact.

Social Optimization:

  • Learn how to turn Social Proof into sales with genuine and reliable user-generated content from Joanna Alter’s blog.
  • Follow the valuable tips from Andy Bell to leverage Social Media as a marketing tool for your business.
  • Juliette Schmerler offers guidance to help franchisors reach and engage local audiences using Social Media.
  • Annie Pilon highlights how starting a Group Pinterest Board, creating stop-motion videos on Instagram, and cohosting a Twitter chat can creatively market your business.

The post Top 25 Inbound Articles – Week of 10/14/16 appeared first on SEO Software | Inbound Marketing Software | UpCity.

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The Greatest Prospecting Campaign I’ve Ever Run

Credit to: https://www.vidyard.com/blog/greatest-prospecting-campaign-ever/

Mullets, rock ‘n roll, and bank robberies. No … this isn’t a Quentin Tarantino movie (though that sounds kind of awesome), this is the story behind the greatest prospecting campaign I’ve ever run.

For those that don’t know me, I’m Ryan O’Hara. I helped start the business development team at Dyn, one of the worldwide leaders in Internet Performance … yeah the guys that have raised over $90 Million in funding, and one of the fastest growing startups in New Hampshire.

Today I work for a software company called LeadIQ that helps make it really easy for sales teams to find lead data off the web, and get it into Salesforce.

But enough of the preamble. Let’s get to the meat of why you’re here: to read about why my prospecting campaign at Dyn was the best I’ve ever run.

When Cold Emails Just Don’t Work…

It was December of 2011, and I was working as a Business Development guy. You know the drill. I was sending cold emails, cold calling, trying to bring in opportunities for the sales team.

But bringing in new business is super tough, especially in December, during the dreaded Out Of Office Storm of 2011.  If you work in prospecting or sales, you know!

With that being said, management at Dyn knew I wanted to do some sort of pipedream, bats***, outside the box prospecting campaign, and they gave me the thumbs up to spend my time in December experimenting. And so it began.

Experiment with New Attention-Grabbing Methods

I went to every sales rep at the time. Back then, I think there were seven, and I asked them, “If you could have one account, who would it be?”

(Keep in mind this was before the account-based selling was the rage with the kids!)

The reps came back with one account each. The accounts were:

  1. CareerBuilder.com
  2. Hulu
  3. Posterous
  4. Funny or Die
  5. Living Social
  6. Expedia

*Note: One sales rep on the team never got back to me. Too bad for them.

This campaign was designed to solve one simple problem:

How do we get a small tech company in New Hampshire to start a relationship with all these companies?

Use Personalized Video Content

We used personalized content for each of the target accounts. This is an example of the incredible content we made for prospects:

If you want to learn about more of the process we used to get five of six of the companies to respond, join me on the upcoming webinar on October 20th at 8am PT/11am ET with Vidyard: How to Use Video to Wrap up 83% of Your Deals Before Year End.

We’re going to talk about the content creation, the plan, how we came up with it, how we assembled the team, how we promoted it, and how you can easily do this same thing to bring in more opportunities for your pipeline.

You don’t have to be Wes Anderson or Martin Scorcese to make videos to win customers over. You just need your brain, a little bit of time, and a little creativity.

prospecting webinar

The post The Greatest Prospecting Campaign I’ve Ever Run appeared first on Vidyard.

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Master the Art of Sales Psychology to Close More Deals

Credit to: http://imsuccesscenter.com/master-the-art-of-sales-psychology-to-close-more-deals/?wbrk_title=Mastering+the+Art+of+Sales+Psychology

Whether you’re an established business, or a brand new startup looking to build your clientele, psychology can help you close more deals. Sales psychology is a powerful tool that you can use to land more sales and get noticed by customers and clients. Keep in mind that everyone is different, and anyone that tells you that you can sell anything with just a few psychological tricks is false, demeaning to customers, and probably a sales pitch in and of itself.

Above all, the most important rule out of any others listed in this article is to believe in your product. If you aren’t convinced, your client won’t be. Belief translates confidence, and confidence translates to sales. It sounds like a Pinterest-worthy buzzword, but belief is a powerful sales psychology tool that can make your job easier. If you don’t believe in it, don’t try to sell it. Customers can smell disinterest from a mile away.

Make it Worth Their Money

Customers like good value. In today’s economic climate, people are more comfortable spending money if you make them feel like what you’re given them is worth their money. But what is value? It’s such a nebulous, subjective word, isn’t it? Since it’s been so overused, it can be hard to define value, and even harder to implement it. It’s not just packing the most product into the smallest possible price—it’s about the customer. Making the customer feel like their dollars actually bought something useful is key to closing more sales, and that’s a purely individual endeavor. You need to be able to see the value in what you’re selling, and in turn translate that value to your customers, letting them buy with confidence.

Social media is king in this digital age. The internet has made it faster, simpler, yet significantly harder to get your product noticed. Being fluent in social media really can change the sales outlook for a company. However, don’t just use social media to promote your product—use it to share customer’s experiences. Testimonials are critical to landing a deal with certain new customers, and they want to see that others have not only used, but gotten their money’s worth out of your product. Using social media effectively to get to know your customers makes them feel special, like they aren’t just a sale to you or your company. It’s also helpful to you! It’s easier to offer someone targeted products if you know their tastes and personalities.

Have a Brand Customer’s Can Identify With

One of the best ways to get ahead is by having a strong brand. If a customer feels that they identify with a brand, they are more likely to stick with that company and do more business with them. The key to a brand is to identify your target audience and stick with it. Make sure you can sell to a demographic before you try to sell to everyone. Are you selling a webinar series that would be great for college students and fifty-somethings looking to get out of the rat race? Can you sell to kids and grownups alike? Why should you? Building relationships within your demographic will pay off big time as word-of-mouth spreads. Making customers feel like you understand them and their values is critical to better performance.

Embrace labels as part of your branding efforts. Companies do it all the time, and that’s because it works. Don’t be afraid to get specific. This product is for athletes, nerds, geeks, preps, etc. Is your brand targeted to young professionals? Get to know them. If you are in your own demographic, well then what are your values? How do you identify? Use these powerful social identifiers to land sales and customers.

How are you different from everyone else? Separating yourself from the crowd isn’t just difficult, it can seem downright impossible sometimes, especially when every company has a Facebook, a Twitter, a blog. Getting noticed means that you have to think of something that does set you apart from the competition. Maybe it’s your brand’s aesthetic. Maybe it’s your commitment to using environmentally-sustainable ingredients and materials. Maybe it’s that you take care to remember clients and customers.

Let Mystery Advertise for You

Mystery and speculation are a rarely-used trick that can have big implications. What happens whenever a new viral video blows up on Youtube? Everyone asks what it is about that video that’s so special. Think of Casey Neistat’s daily vlog—everyone wants to know what camera he uses. How has be become so successful? How does one do what he does every day? Use mystery to your advantage. If no one knows what you’re doing or how to do it, speculation will become your greatest advertisement and get you all the free publicity you could ever ask for, sometimes more than paying for it.

You Scratch Their Back, They’ll Scratch Yours

Master the powerful sales tool that is reciprocity. Basically, if you scratch a client’s back, they’ll scratch yours. If you give someone a free sample, buy someone lunch, or do them a favor, they’ll feel more obligated to buy something. This can be a driving factor behind sales, but don’t give things away expecting a return every time. Sometimes it doesn’t work out. In fact, you’re better off just giving things away because you like them or you genuinely think that it will be useful.

Don’t give too many options, either. Too many options can make people freeze up and make it difficult for them to make a decision at all, something called “action paralysis.” This paralysis can be devastating to your sales. The buzzword solution for this problem right now is “curation,” meaning that each client or customer gets a selection of products and services tailored directly to them.

 

curation

 

 

It’s also important to give prospects a way out. Sometimes, people will listen to your pitch or check out your product out of a sense of obligation, but aren’t actually interested in buying. Don’t corner clients and customers like wolves in the forest, but remember to treat them like you would like to be treated. If you’re running an Ecommerce site, give customers the option to opt out throughout the checkout process. Gauge a customer’s mood and demeanor throughout your interaction.

Final Word

Sales can be a tiring, difficult job, but using these sales psychology tricks will help you gain ground and get results. Remember that at the end of the day, you’re not some sales shark out to get that last dollar, but an entrepreneur trying to curate a connection with a loyal clientele that will come back to you time and again for their needs. Customers are smart, and if you use these techniques, make sure you’re using them correctly and for the right reasons.

Lastly, let me know your thoughts and what other tips for sales psychology that has helped you. Leave a comment below and I look forward to hearing from you.

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Video SEO Marketing Tips That Will Improve Your Rankings

Credit to: http://www.webvideomarketing.org/wvmblog/video-seo-marketing-tips-will-improve-rankings/

Everything is about videos today. Content creators and Internet marketers are using videos to deliver content in a more immersive and interactive way. Users, who don’t normally read long articles, love to watch videos to get the information they want. This trend, in turn, makes online videos perfect for marketing. Similar to blog posts, there are SEO tips and tricks that will help you improve your video rankings.

Add Keywords to Video Title and Description

This first tip is obvious: you need to add the targeted keywords to your video’s title and description. The key here is to maintain a level of refinement and moderation whenever you want to target a particular keyword.

Avoid “stuffing” too many keywords in the video title. The title still needs to make sense to your users. Instead of adding too many keywords to the title, aim for a specific long-tail variations of the keyword for better rankings.

The same goes for the video description. Google and other search engines really don’t like keyword stuffing, especially now that the algorithms behind search engine rankings are smarter. Create a nice flow of sentences and add keywords to the description naturally. Your video content marketing will rank higher this way.

Some online video platforms, including YouTube, support tags and other metadata. Use tags to your advantage to add additional information about the video. The location of the video, the language used in it, and other tags really helps the SEO performance of your videos.

Use Closed Caption to Your Advantage

Adding closed caption (CC) can be time consuming; not every content creator and site owner wants to go through the process of adding a CC to their videos every time a new one gets uploaded. However, the time and effort spent on adding closed caption may prove to be well worth the boost in SEO performance.

Closed caption is very similar to the body of your blog post. Although search engine crawlers can’t recognize the content of a video directly (yet), it can read through the included closed caption and capture more information about the video itself. CC is also a great way to add translations to a video.

Research Your Keywords

Video SEO marketing is no different than conventional web SEO. You are basically targeting a string of keywords that users are more likely to search. This is done in order to gain traffic from search engines and the built-in search function of your video platform of choice.

Before you start adding keywords and tags, take your time and do a bit of keyword research. There are great keyword research tools designed specifically for videos, so you should be able to find the right keywords to target in no time.

If you’ve been working with an SEO agency for your website, involving them in your video SEO efforts is also a great idea. Power Digital Marketing SEO agency, for instance, has an entire team specializing in video SEO. The expertise and experience an SEO agency can provide will help boost your videos’ SEO performance greatly. Combined with the tips we just discussed in this article, you will be able to rank higher in a shorter amount of time.

The post Video SEO Marketing Tips That Will Improve Your Rankings appeared first on Online Video Marketing Blog.

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10 Tested and Easy Ways to Grow Your YouTube Channel Subscriptions

Credit to: http://www.reelnreel.com/10-tested-and-easy-ways-to-grow-your-youtube-channel-subscriptions/

YouTube Channel Subscriptions

YouTube is the largest video-sharing platform and it is free to use. Many video content creators are making YouTube a crucial part of their digital marketing strategy. Many brands have a specific YouTube channel where they upload their video content. It is no wonder that individuals and brands want to have a large number of […]

The post 10 Tested and Easy Ways to Grow Your YouTube Channel Subscriptions appeared first on ReelnReel.

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5 Weekly Marketing Twitter Chats You Don’t Want to Miss

Credit to: http://upcity.com/blog/5-weekly-marketing-twitter-chats-dont-want-miss/

twitter-chat-bannerIf you’re a marketer and you spend any time on Twitter at all, you’re probably aware of the sheer amount of noise and static that fills your timeline every single day. It seems like everyone with a Twitter handle and a free hour of time during the week has begun running a ‘Twitter Chat’, or a real-time collaborative Q&A session that brings people together to discuss a topic or set of questions. As a marketer, this phenomenon has reached fever pitch at an even more astounding rate (you know marketers love to hop on the ‘next big thing’ before it becomes the ‘next big thing’). So how do you separate out all the filler content and focus only on the killer content? Luckily, I’m here to help.

Your Prescription: One High-Quality Twitter Chat per Day

I’ve put together a weekly Twitter Chat regimen, giving you one strong dose every single weekday of valuable digital marketing insights and discussions. There are literally hundreds more to choose from, but these five weekly chats are well-organized, full of insightful questions, feature great influencers in the industry, and are frequented by some of the biggest names in digital marketing. I can guarantee if you show up to any one of these, you’ll eventually run into me and other members of the UpCity team giving out free advice!

Without further ado, here is your weekly Twitter chat schedule:

#SocialChatscreen-shot-2016-10-13-at-12-00-34-pm

Hosted by: Michelle Stinson-Ross & Alan K’Necht

Topics: Social Media Strategy
Monday – 6pm PST

#CMWorldscreen-shot-2016-10-13-at-12-03-46-pm

Hosted by: Content Marketing World Team
Topics: Content Marketing
Tuesday – 9am PST

#SEMRushChatscreen-shot-2016-10-13-at-12-05-00-pm

Hosted by: SEMRush Team
Topics: SEO, Digital Marketing, Thought Leadership
Wednesday – 8am PST

#HootChatscreen-shot-2016-10-13-at-12-06-13-pm

Hosted by: Hootsuite Team
Topics: Social Media Marketing
Thursday – 12pm PST

#MMChatscreen-shot-2016-10-13-at-12-07-56-pm

Hosted by: The Social CMO
Topics: Marketing Industry, Thought Leadership
Monday – 5pm PST

 

Do you have any other must-attend Twitter chats that I missed? Please send me an email or drop a comment below and I’m happy to take a look. I’ll see all of you out there on Twitter!

The post 5 Weekly Marketing Twitter Chats You Don’t Want to Miss appeared first on SEO Software | Inbound Marketing Software | UpCity.

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User-Generated Video Content Marketing Strategy

Credit to: http://www.reelnreel.com/user-generated-video-content-marketing-strategy/

Video Content Marketing Strategy

Video content marketing online engages the consumers. The video content marketing helps draw a large number of target audience. One way of securing the attention of the target audience is to put the user in the video. User-generated video has become one of the crucial parts of digital marketing strategy and it proved to improve […]

The post User-Generated Video Content Marketing Strategy appeared first on ReelnReel.

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You Are What You Learn: The Best Marketing Conferences to End 2016

Credit to: https://www.vidyard.com/marketing/learn-best-marketing-conferences-end-2016/

There are a lot of words of wisdom out there, coming from some of the brightest and best minds of ancient times and our own times. Like Descartes’ “I think, therefore I am”, or someone’s (who really knows who said it first?) “You are what you eat”, and the forever-lovable and awesome Forrest Gump, who wisely said, “Stupid is as stupid does.”

We’d be foolish not to take note and understand what all these people from history have been telling us: that we enrich ourselves by strengthening how we think and act. So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. One of the best ways to do that? Go to awesome industry conferences!

Now that Dreamforce 2016 is in full swing this week and some of the top industry conferences are behind us, don’t think you can just go home and take a nap until 2017. Otherwise you’d be missing out on some of the best opportunities still to come this year. Here are a few fantastic conferences worth your consideration, listed in chronological order:

Forrester B2B Marketing

October 18-19, Miami

Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders. Marketers know that the B2B environment is always rapidly changing, and we need to keep up with how audiences engage with, and buy from, companies. At this conference, marketers can learn from Forrester experts and other industry leaders how they can evolve, offer self-serve marketing, strengthen the relationship with buyers, and enable sales to offer highly valuable and timely conversation. With over 30 sessions featuring industry experts and Forrester analysts, and over 350 sales and marketing attendees, marketers will have a lot to learn about.

CEB Sales and Marketing Summit

October 18-20, Las Vegas

Looking to cross the sales and marketing divide? Your team can divide and conquer by exploring events that may run on the same timeframe, because you definitely won’t want to miss the CEB Sales and Marketing Summit. In over 35 sessions, you will gain insights on what you need to know about your customers—and how to learn it—in order to transform your marketing and sales strategies into what will work for them. If you need to know more, hear from some CEB members, and you’ll see why this conference is ultra-valuable:

Marketing Profs B2B Marketing Forum

October 18-21, Boston

Marketing Profs B2B Marketing Forum is celebrating its 10th year! If you’re a B2B marketer, you may want to take advantage of half-day workshops that promise to give you in-depth knowledge on brand admiration, content, writing, presentations, landing pages, data and analytics, and marketing strategy. And after all that action-packed learning, you can enjoy the networking opportunities, and then unwind and have some fun during all the promised night-time shenanigans!

404 Conference

November 2-4, Las Vegas

There are a number of exciting reasons to go to Vegas, not the least of which is 404 Conference. Why? Because it could very well make you a better digital marketer. 404 gives you a behind-the-scenes look at the struggles and successes experienced by digital marketers around the world. You’ll know you’re not alone in facing challenges, and in working hard to achieve your goals. And if you’re the web developer on your marketing team, well there’s special content just for you, focused on the newest best practices and innovations.

Viewtopia

November 9-10, San Francisco

Are you using the best medium to engage your viewers and convert them into customers? Video can do so much more than you might imagine. Viewtopia is the B2B Video Marketing Summit where you’ll learn everything you need to know about how to use video to achieve incredible business results. No matter what your role in marketing (and even in sales!), you’ll gain fresh perspectives on how to create and share video at scale and on budget, make personalized and interactive experiences for your customers, and use the medium to achieve a variety of goals and results. Beyond the amazing sessions and the networking with 400 marketers, this summit will over an experience you’ll remember for a long time.

Disclaimer: Vidyard created this event, so I may be a little biased. But then again, I know what video can do, and what Viewtopia can offer you, so this is definitely one of THE best events that you must attend!

INBOUND

November 8-11, Boston

INBOUND is one of those marketing conferences that you may want to consider sending a team member to (since you won’t want to miss the Viewtopia experience yourself!). Offering sessions run by household name speakers, 14,000 attendees, and around 170 sessions, you’ll have a variety of things to learn!

SiriusDecisions Technology Exchange

November 15-17, Austin

You may have heard of SiriusDecisions’ Summit, which is always one of the top marketing events of the year. If you’re disappointed you missed it, you have another chance to get some of the best marketing insight from SiriusDecisions: the SiriusDecisions Technology Exchange focuses on all things marketing technology. This year, take a trip to Texas to experience the B2B conference that focuses on how sales and marketing can use technology to enhance alignment and outperform the competition.

 

There you have it! Which conferences are you going to to end off the year? Which have you found the most valuable of 2016?

The post You Are What You Learn: The Best Marketing Conferences to End 2016 appeared first on Vidyard.

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